It may seem like a risk to depend on social media to build your brand, especially with the diversity of available platforms and having to pick the right one for your brand, yet, it is the easiest method to reach your audience and grow your brand. Below Detour SM Specialist provide you some Social media tips and tricks to help you optimize your marketing strategies on social media in general. And then a few tips for each platform on its own to make the most use of it and help you decide which platform suits your needs best.
General social media tips
1. Develop a specific strategy for each platform
Each platform needs a specific plan for generating engagements, and the easiest way to come up with a good strategy is answering these questions:
- Why are you using this platform?
- Who is your audience?
- What post types work best on this platform?
- How can your posts be unique on this platform?
2. Quality over quantity
Prioritize the quality of your content over the number of your posts and platforms you use. Never, ever give an over importance to quantity more than quantity. Write for people needs not for Google bots lead.
3. Understand the algorithm to keep your consistency
In order to decide what strategy to use to consistently post, you’ll need to understand the algorithm works for each platform; whether it arranges posts chronologically or curates content based on other factors.
4. Tailor your messages
Understand your demographics to tailor your messages in a way that has the most impact on them while avoiding flooding the stream of the wrong audience.
5. Watch what’s trending
If the trend aligns with your message, use it. Don’t hesitate to use trends if you find them are suitable for you. Use tools for following the trends around the world.
6. Measure & analyze results
Analyze your results on a weekly, monthly and quarterly basis so you know when and if you need to make changes to your strategy.
7. Focus on video content
Video views have increased over 99% on YouTube and 258% on Facebook, over the past three years. People are 6x more likely to retweet a Tweet containing a video than one with a photo or just text.
Not to mention some platforms giving higher priority in their algorithm to video content. This means that the brands utilizing video are getting more exposure and reach than the brands creating text and image posts.
8. A/B test
The reason why a piece of content is unsuccessful on social media might be because it’s low-quality content, but it could also be that your headline didn’t capture your followers’ attention. A/B testing, or split testing, involves using multiple headlines for the same piece of content to see which generates a better response and fix reach problems.
Join and actively participate in communities related to your industry on the platform you’re using. Or start your own groups around your brand to cultivate an audience with who are motivated to become your brand advocates.
10. Engage WITH your audience, don’t talk at them
Make sure to promptly respond to people who mention you, answer questions posted on each platform, thank people who share your content and add value where you see people mentioning your brand. Have your social media presence represent a two-way line of communication.
11. Algorithms change
Social media sites change their algorithms without notice, which might affect your exposure. Instead of looking for a quick fix, aim to understand what’s changed in the algorithm and adjust your strategy. But, in many cases, maintaining high-quality content will help you avoid significant consequences from algorithm changes.
12. Partner with micro-influencers
Influencer marketing is becoming increasingly common to target audiences on a more personal level, yet partnering with a micro- or nano-influencer can convey an extra level of authenticity. Getting a shout out from them will let their audience of loyal followers who like and trust them to know they recommend you as a brand to trust as well.
13. Involve everyone
Encourage the rest of your team and employees to contribute content, share their photos, or take followers behind the scenes. The more involved your team is, the better, as it shows your followers that there is a whole team of people behind the brand they follow, which helps build transparency and grow trust in you as a brand.
Social media tips for Facebook
- Use Facebook ads & promoted posts
Paid ads are always reliable for a higher reach, despite the algorithm changes. Plus, it allows you to create very focused messaging to target specific demographics from age and location down to what kind of device they are using when they see the ad.
- Go Live
Use Facebook Live to demonstrate your product, hold a Q&A, or give a requested tutorial. Facebook is actively prioritizing promoting live videos, since the average Facebook Live session gets up to 10x more comments than a regular video, and people tune in to Live videos for up to three times longer than they would watch a prerecorded video.
- Build a community with a Facebook Group
Create a group about your brand or about a broader topic affecting your industry as a whole to build your private community of die-hard fans, who you can offer exclusive discounts and promotions, but remember groups are for creating a stream of communications rather than scoring hard sells.
- Utilize Facebook Messenger
Set up a chatbot to save your community manager’s time by handling frequently asked questions and problems. And by the time you can create a list of your most messaged subscribers and send them personalized offers and updates.
Social media tips for Twitter
- Join the conversation
Twitter is the easiest platform to engage with people whether they follow you or not, and establish yourself as a thought leader in your field by tweeting valuable insight into trending topics people are already following.
- Use hashtags appropriately
Understand you don’t need to join in on every trend; it is important to focus your message on topics and trends relevant to you and your audience, using your own branded hashtags to add value to your tweets.
- Experiment with Twitter advertising
If your audience is active on twitter, you might want to consider Twitter Paid Advertising, especially since it looks similar to organic content and won’t disrupt your audience feed.
Social media tips for LinkedIn
- Prioritize video content
Much like Facebook, LinkedIn prioritizes users who post videos directly on the platform. But you need to keep in mind that about 85% of social media users play video without sound, so it’s important to include descriptive images and closed captions. LinkedIn recommends keeping promotional videos under 30 seconds. and videos for selling products are best at 30-90 seconds. Yet a LinkedIn study concluded that long videos can be as effective given it had a more complex story.
- Build directly on the platform
Use the platform’s native tools to build content directly on the platforms instead of posting links from Twitter or YouTube. Uploading the video directly on LinkedIn guarantees you higher reach than sharing a YouTube link.
Social media tips for Instagram
- Post more Instagram Stories
Instagram changes the algorithms regularly, but one way around that is posting Instagram Stories, especially since they’re chronological and can be used to bring attention to what you’re posting on your newsfeed. You can also include links in your stories if you have more than 10,00 followers, which will help you generate traffic.
- Utilize IGTV
If you find yourself sharing lengthy stories, so consider using longer-form versions of your stories for IGTV. It’s also a great way to reuse existing videos and reshare them on a new platform. Also, the Ideal content for IGTV includes tutorials, listicles, and behind the scenes videos.
So here is the Conclusion
Social media is an essential marketing tool, yet it keeps changing, with updates and trends emerging every day, which affects marketing strategies. Whether you already have a strategy or just starting to depend on social media for your brand, use these tips to make it an easier process for you to grow your audience and help you stay ahead of your competitors.
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