Do you have an online business website or blog? Surely, you need to increase your Organic or search traffic? SEO is the most effective method to get Free traffic. So what is SEO? and How to start SEO process? Note that Google keeps updating the Ranking Algorithm frequently, so you have to be careful when you’re doing SEO.
Also, Google likes websites that are user-friendly. When start optimizing your website for the search engines, don’t think of how google see it, just keep your eyes on the users’ needs. To avoid penalty from Google, Here are 5 of the common SEO mistakes to avoid and keep away from:
1. Poor Link Building
What is Link Building ( Backlink ) Process?
Moz defines it as “HTML hyperlinks that point from one website to another. They’re the currency of the Internet”
Search engines consider links a “vote of confidence”, Cool, but what is the best strategies of link-building? Maybe you have heard about many easy techniques to make backlinks such as white hat link building, black hat link building, and others.
So, What about Purchasing backlinks?
Okay, it is a quick, easy, and sometimes cheap, but Irrelevant BackLinks can hurt your website SEO and ranking. Also, Submitting to things like directories, article sites, and anywhere where the focus on traffic more than quality, will harm your website more.
Backlinks quality is more important than quantity. Do you wonder how you can start gaining more Links without penalization? So you should have a Good content people like then link it, and attract the right audience that will love your content and talk about.
2. Low-Quality Content
“Low quality” or “Shallow content” or “Thin content” is one of the main factors that make your website more harder to rank on search engines. Then, what is the Low-Quality Content? How you can optimize it?
There is no specific definition but, Poor Content is content has No value, Not concise, and incomplete. Also, it is full of grammatical errors, not original, and doesn’t give the reader any good information he needs.
Google reads the content carefully before ranking. So here 3 tips for optimized content writing:
- Don’t over-optimize your content by stuffing keywords or links.
- To rank well, content should be relevant, informative, unique, and grammatically correct.
- Moreover, it should be credible, engaging, and well-designed.
3. Focus On-Page SEO:
Most of the Website owners spend more time improving On-Page SEO, and forget that search engine optimization includes also Off-page SEO. So What is the difference between On Page and Off Page SEO? How we can apply Both of them properly?
“On Page SEO is the process of optimizing each and every web page of your site in order to rank higher in the Search Engine Results Pages SERPS.” (Reliablesoft.net). Hence, It includes:
- Meta Descriptions.
- Subheadings (h1, h2, h3).
- Alt Texts.
- Meta tags.
- Robot.txt and Sitemap.
On the other side, Off Page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages. However, BackLinks (Link Building) is the core of Off Page SEO, Social media marketing, Guest Blogging, and Social Media BookMarking are vital factors to enhance your website ranking.
4. Creating Duplicate Content
Your website may be downgraded when search engines find too much duplicate content. Try hard to avoid duplicate content and be aware of HTTP and HTTPS, www and non-www issues, and Language Versions.
But How to Find Duplicate Content on your website?
According to Google, it refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Google prefers indexing and ranking pages with unique information.
To keep your website away from Duplicated Content Penalization, Follow these steps:
- Analyze your web content by tools like Plagiarism Smallseotools, Siteliner and Copyscape.
- When other websites take content from your website, ask them to include a link back to your original article or use no index tag to prevent Google from indexing this page.
- Enable 301 Redirects from “duplicated” page to original one,
- Use Canonicalization methods as rel=canonical attribute in your HTML.
- Make Consistent Internal Links.
5.Ignore Mobile website compatibility
Mobile users are growing fast. According to Smart Insights Statistics, 80% of internet users own a smartphone. Hence, this indicates the importance of including the mobile version optimization in your SEO plan to gain more traffic and users attention.
Your website should be mobile-friendly and its design highly responsive, too. So let’s start with testing If your website is mobile responsive and friendly via tools such as:
Try to avoid Flash items, Large size images and CSS files, and Keep testing mobile website speed. Moreover, do your best to make your website both Mobile Compatible and Mobile Optimized .
SEO Process Summary:
To Warp Up, what is seo?! Search Engine Optimization (SEO) is an integrated Process more than steps to do. You have to do them gradually and properly in order to attract GoogleBots and other search engines crawling your website. Both On Page and Off Page are needed equally to get an optimized website and ready for Google traffic.
Never, Ever try to accelerate the SEO process by buying backlinks or tools that provide 10 times traffic within a week. It is known that it takes a long time so that results can appear. Try hard to be a friend to the user before search engines; Google, Bing, Yahoo and other search engines. Detour Can help you with its professional SEO services that start from Website SEO Analyzing to ranking on first pages.