Dash Control Systems

Visual Rebranding

About the Company

Dash Control Systems is a Saudi company that specializes in providing solutions for electrical panels and equipment and means to protect and prolong their life expectancy. Dash also offers consulting services in the best climate control solutions and provides a variety of internally imported equipment for factories and facilities.
Visual Rebranding


Dash Control had an outdated visual brand that did not accurately and creatively reflect the nature of products and services provided. Such outdated branding obstructs business growth and continuity, as well as limits reach to the target audience.


After carefully studying the company, Detour’s marketing team creatively designed a contemporary visual brand that reflected the true nature of the products and services. Detour’s solutions included many significant elements such as:

  • Integrated, modern visual brand
  • Creative presentation and designs
  • New logo with a suitable concept
Visual Rebranding


Detour’s successful visual rebranding presented Dash, its products and services in a more relatable and comfortable way to the clients. Therefore, the new branding helped the company achieve:

  • More reach to the target audience.
  • Better and easier message delivery.
  • Bigger competitive value.
  • More substantial online and offline presence.
  • More attractive marketing methods.

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