Honey Go Brand
Market Analysis, Consulting & Full Digital Marketing Strategy
- Client
About Honey Go Brand
Honey Go is a brand that sells high-quality organic honey in the U.S.A and Canada.
Challenges
As a start-up company, Honey Go had to identify themselves and their products in the market, especially among their competitors. In the beginning, Honey Go had little digital presence, little knowledge of competition or similar products, and little knowledge of best operation areas, targeted groups, and reasonable prices. Hence, Detour analyzed and designed a comprehensive marketing plan to establish Honey Go's presence online and offline firmly.
Solutions
To strongly establish Honey Go’s digital presence, many consultation sessions were conducted by Detour’s specialized team to dive deeply into and carefully study Honey Go’s overall analysis. Hence, Detour’s specialized team designed a comprehensive digital marketing strategy and market analysis that included a group of solutions to help uplift Honey Go’s business. Our consultation service included:
- Market Research
- Market Size & Trends
- Product Pricing
- Sales Channels (social media platforms & promotion areas)
- Buyer Persona
- Competitor Analysis
- Integrated Digital Marketing Strategy
- Raising awareness about the best digital tools and platforms for their business.
Results
After successfully conducting the market analysis and the digital marketing strategy, Honey Go was able to:
- Identify their presence and products in the market.
- Identify their presence among competitors.
- Identify their target audience.
- Price their products according to the market.
- Identify their marketing starting point and budget.
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