Do you think that you have something valuable you can add to the audience?
Is there anything interesting you can share, and you believe it is bound to your personality? If yes, welcome to our Personal Branding Blog!
I know that you might not recognize the term ‘Personal Branding‘ as you might think that branding linked to companies and trademarks (corporate branding). However, through this blog, you will be introduced to this term, its aspects, and its benefits as well!
Let the journey begin!
First, let us explain what the title above means. Your personal brand is the method by which you promote yourself.
- A unique combination of your personality, experience, and skills that you want people to see.
- Shows the way you convey your message and tells your story.
- About the impression people will gain from your online reputation.
The presentation of personal branding online includes creating a voice, personality, biography, logo, and topics you want people to know you through. Of course, you don’t want to end up with a dull and robotic account. Make sure that a mismatch between your online persona and your real-life persona does not exist.
So what’s the difference between the company and the personal branding?
Personal branding means marketing a version of yourself as an individual for the services you provide. You’ll probably use your name as your professional brand name.
However, company branding puts your company as a service provider where your brand identity and personality are separate from your status as an individual.
Before start writing about the importance of the personal brand, you should know that every person has his brand, even if they don’t tend to show it. We know each other by some specific characteristics that make them different. The point about branding, in general, is that it makes more people recognize that person. They become known for their personality for new audiences.
The core goal of personal branding is to make people aware of that person for the information or services they deliver.
Let’s make it more clear by this example. Imagine that you are a writer. You write essays, short stories, blogs, and make your friends and family read them. In this case, your brand is known by this small audience. However, if you start publishing them on social media, you create your blog, or you make some webinars to explain your pieces of work. Then you are marketing your brand, and more people will know about you, which will expand your audience. The result is, your personal brand became known!
So, you need to determine your uniqueness, the skills that make you unique, what you can provide to people, and how many people are interested in your services? If you can determine those three requirements, then you are ready to have your audience.
Are you feeling lost from the above requirements? Let me help you. Have you ever heard about the term “Niche?”
Let us start sharing you the key steps to make a successful personal branding:
1. Find Your Niche
A niche is a place, employment status, or activity for which a person or thing is best fitted.
People use the term personal brand and niche interchangeably, but the fact is that there is a definite difference between them. Your personal brand represents the concept of who you are, the value you deliver to your target audience (niche), and what makes you different from your competitors who may serve the same niche.
So how to find your niche?
To make the long story short; I will give some steps that might help you to define your niche:
- List Your Skills
Find out what you can provide for your audience. How many skills do you have?
- Evaluate Your Skill List
Look deeply on your list, evaluate the quality of each skill provided, and select the highest quality expertise.
- Analyze Your Selection
Give yourself a chance to assess your skill and to have a consultation from others. Your niche is the skill you believe in most.
- Test Your Niche
After determining your niche, it would help you test the market and see whether you can provide something unique to your audience or just a copy of others. Testing the market show you whether you’re on the right track.
So you know your niche now, right? Ok, it’s time to marketing yourself then!
The uprising question that will come to your mind now is “how can I market myself? And how my personal brand will be known for my target audience?” Well, we’re here to answer this! It’s our duty.
2. Set Your Content Strategy
“The best way to attract more people and buyers is to create and share new content.” The previous sentence is incomplete. It doesn’t tell the full truth. Content alone will not serve you; besides, you have to work on the rest of the marketing strategy elements. It is your role to check if the content reaches your target audience; if not so, try to create paid ad campaigns. If the content is not engaging your followers, try to change the type to something that meets your followers’ interest.
You need to know that content is not only things you write; it contains videos, photos, blogs, voice, or anything people can see, read, or hear.
3. Choose the Best Place to Promote Yourself
Social media platform or website, which serves your goal the most?
Your niche determines the platform in which you will publish your works. If you want an expert-advice, focus on a particular platform to not miss your concentration. Of course, your online presence at all the social platforms can widen your audience as each of the platforms has its unique users, but focusing on one of them will let you be more specific on what you provide.
4. Use Helping Tools
Tools are essential when it comes to working alone on your brand. You need help in many aspects of your social media marketing, and this is what the following tools will provide to you.
- NamechkNamechk allows you to test your desired personal brand name to see its availability on social media.
- CanvaCanva helps you to build the visual side of your brand.
- BufferBuffer allows you to schedule messages and post updates at your audience’s most active time of day.
- Google AlertsGoogle Alerts will send notifications if your name appears in search.
- GrammarlyGrammarly is a great tool to check your writings to make that it is clear form any pesky mistakes.
- MentionMention tracks all the social media mentions where your name appears.
- BuzzsumoBuzzsumo is a great digital monitoring platform for you to find what engaging content and who the influencers are within your niche.
- TweetDeckTweetDeck is a useful tool for real-time tracking, organizing, and engagement, especially when you need to manage more than 2 Twitter accounts simultaneously.
- FollowerwonkFollowerwonk allows you to search Twitter bios, compare Twitter users, and analyze Twitter followers with a free account.
- Hipster Logo GeneratorHipster allows you to create your free logo for your personal brand.
Creating your brand and promoting it will not be an easy thing. You may need time to do so; branding needs time and effort. But, remember, once you plan for it, you can make it!
You may not know who your real audience is at the beginning and find it challenging to define their interests; yet, once you start promoting your brand and seeing the people who respond, you’ll get a clear idea of who’s interested in what you have to say.
So, start conversations with your audience. Answer their questions, offer advice, and share your experience. Figure out what works and how you can increase that success. Be ready to learn new things and to make adjustments as you promote your personal brand.
If it is of your interest, our team of experts at Detour for Business solutions will be happy to help you through your journey by providing the required consultation, which will guarantee your success.