How do you increase your business’ revenue? By using paid advertisements, improving your product, or being close to your audience by tweeting every day?

 All of these ways are extremely good, but you need to know more about some digital marketing secrets and successful strategies for digital marketing. It will help you build a successful business without wasting your money.

 Nowadays, companies tend to put their attention to and spend more money on digital marketing strategies rather than television and radio advertising. Digital marketing scores high success for business in a way that television and radio cannot.

 In this article, we will share with you some top digital marketing secrets that help you record success for your business:

 

1- Build a website:

 You don’t have a website for your company till now? You are missing a lot of golden opportunities! Having a website is very important for many reasons. Firstly, it doesn’t cost money as much as advertising on television or advertising platforms. Secondly, it is available and accessible at all times. 

It’s also important to optimize your website. You need to know more about SEO (Search engine optimization). It’s the process of optimizing your web pages to make them appear in the first positions of the search.

These following tools can help you:

 

2- Put a visual content:

 Visual content means using images, videos, and infographics in your content. It will add interest to your page. Furthermore, it is very fast and easy to send information that you want to deliver to your audience.

According to Inc, by 2019 Video will represent over 80% of all Internet traffic says a new study from Cisco, and for the US it will be over 85%.

And after watching a video, 64% of users are more likely to buy a product online, according to ComScore.

Thus, put this secret in your priority and use it wisely.

 

3- Use the 80/20 rule:

 If your content is just about your services and what you offer, you are in the wrong way. Many companies don’t interact with their customers nor other related brands which is considered to be a big mistake.

This rule means that you should promote your business and services you offer only 20% of the time. 80% of the time is for interacting with your customers and other related brands.

4- Write a clear call of action:

 In digital marketing, your call of action is the most important part of your advertising. So, you need to put those tips on your mind:

  • Start your call of action with a strong verb. For example,
    1. Call
    2. Sign up     
    3. Download  
    4. Click here  
    5. Want      
  • Use words with a touch of emotion.
  • Keep it short and enjoyable to read.

5- Offer something free:

  No one can deny that all of people like free services. Who doesn’t? 

It would be interesting if you offer your audience something free or make a competition for them. For example, if you have a new restaurant, it will be great to offer a discount for those who born in May.

 

All of these ways are very effective to attract your customers and get new ones.

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