Search engines such as Google have primary search results. Web pages and other content such as videos, images, or local listings are ranked based on what the search engine considers most relevant to users. 


It’s essential to make sure that your website is well-optimized, and your content is relevant to what people search about. 

In this blog, you will become familiar with the most used tools that will help you to make optimizing your website easier! 



  • Keyword Research Tools


Keywords are still important. It would help if you used them the right way. According to Google, you should focus on creating useful and informative content that uses keywords correctly.”


Here are the top 3 Keyword Research tools that would help adjusting your website to be more relevant to what people search. 

Ubersuggest has many varieties of keyword research options. It shows the number of searches made by a keyword over the last 12 months.


Google Keyword Planner is Google’s keyword research tool. Use it to generate keyword ideas based on up to ten seed keywords, or from a website or URL.


Ahrefs’ Keyword Generator pulls the top 100 keyword ideas for any seed keyword or phrase from its database.


The mentioned keywords tools will enable you to do the following:
    • Pick the best keywords based on your field of work.
    • Plan a content calendar.
    • Know your competitors.
    • Know which keywords have the highest search volume.
    • Increase your search engine rank.

  • Rank Checking Tools


Rank checker tools help you to measure your content’s current and to refine your SEO strategy. Here are the top 3 rank checking tools which will allow you to track your page rank:


This tool shows you search results from any location.


This SERP checker shows the top 10 rankings for any keyword.


Search Latte allows you to track your rankings manually. You can manually find your website and keep track to see if you are improving or declining.



  • On-page SEO Tools


We use OnPage SEO tools to determine how Google and other search engines read the content on your page. You need to ensure that your content is fully optimized for your keywords so that you encourage the search engine to rank you higher.


Here are the top 4 on-page tools that will ensure that your content is well-optimized:

SERPSim shows how your web page will look like in search results. It also determines the suitable length of your title and description.


This tool creates a report for the visited page with significant elements such as the page’s title, meta description, word count, headers, canonical, hreflang tags, OG tags, etc. It also checks for the broken links, indicates redirect-chains, and highlights nofollow links.  



Rank Math helps with on-page and technical SEO. It helps in adding titles and meta descriptions to posts and pages. It is also used for adding structured data markup for rich snippets. 




  • Analytics Tools

Analyzing your website is a never-ending search for opportunities to improve it, fixing its issues, polishing the content, or tracking on competitors’ strategies.


The following tools are the top 3 SEO analytical tools to be used in fixing your website errors:

Google Analytics is one of the most popular analytics tools in this field. It gives you a complete range of data, which you can use to improve every aspect of your marketing.


This tool will point out all of the SEO errors you need to fix to increase your rankings.


Keyword Hero is used to replacing the “(not provided)” data in Google Analytics with real keywords.



  • Technical SEO Tools

Technical SEO tools help your content the best chance to rank for relevant keywords and phrases. It allows you to focus on analyzing how well the search engines are accessing your website.


Here are the top 3 tools to use to optimize your content according to your website analysis: 


Google Search Console is a free service from Google that helps you watch your website’s appearance in search results. You can use it to fix technical errors, check structured data issues, and submit sitemaps.


This Insight tool tells you what you need to fix to make your website load fast on any device.


Google Mobile-Friendly Test checks the visitor’s experience when using your page on a mobile device. It also identifies mobile-usability problems like small texts and incompatible plugins.



  • Link Building Tools

Link building is one of the pillars of search engine optimization. Since search engines are continually changing their algorithms to provide their users with the most relevant results, the demand for high-quality links remains constant.


Here are the top 3 tools to build optimized links: finds emails associated with websites. You can use it l to find the email address of a specific person by entering the domain and the person’s name.

Scraper allows you to scrape data from web pages. You can use it for scraping link prospects from Google search results.

The backlinks tool shows you all of your backlinks. There are no limits to the number of backlinks; you can review everyone who links to you.




  • Local SEO Tools

Local SEO has become more required than ever. The need for dominating the local search results became a must as local competition heats up.

The following tools are the top 3 local SEO tools:


This tool creates a shareable link that lets customers review your business.

    • Google My Business 

This tool lets you manage how your business appears in Google Search.


    • Moz Local

Moz Local helps you boost the local visibility of your business. It submits accurate location data of your business on the web.

Warp Up

After you become familiar with the top SEO tools, you should know how search engines rank websites and how you can use these tools to position your website to generate more search traffic from search engines.

If you are looking for optimizing your website to the latest search engine trends but don’t know how to do so, our SEO expert team at Detour for business solutions are ready to help you. 

Request our SEO service now, and enjoy your new optimized website, which will be the gateway towards increasing your revenue!