MÜSİAD Expo 2022

client
MÜSİAD Expo

About MÜSİAD Expo:

MÜSİAD Expo is a prestigious international trade fair held annually in Istanbul, Turkey. It attracts exhibitors from diverse industries such as food and agriculture, construction and environmental technologies, real estate, consumer durables, furniture, tourism, health, and more. The event provides a platform for networking, panel discussions, and one-on-one business meetings, facilitating meaningful connections and idea exchange.

Situation:

Although MÜSİAD Expo has experienced success in terms of attendance and interest from businesses and investors, it lacked significant global recognition. Limited marketing efforts and the need to communicate the event's benefits to an international audience posed unique challenges. The organizers aimed to overcome language and cultural barriers, ensuring a seamless experience for attendees and increasing the event's visibility worldwide.

Challenge:

Detour's Media and PR department faced the challenge of creating a successful publicity campaign for MÜSİAD EXPO 2022. The goal was to attract international media attention and provide extensive coverage in multiple languages. The campaign needed to generate awareness and interest before the event, as well as ensure comprehensive coverage during the expo.

Solution:

Detour's Media and PR department developed a comprehensive strategy to maximize publicity. They issued press releases in Arabic, English, and French, targeting global news agencies and international newspapers. The press releases emphasized the expo's purpose, outcomes, and agenda, generating anticipation and interest among potential attendees and exhibitors.

Outcomes:

Detour’s media and PR strategy resulted in significant publicity and visibility for MÜSİAD EXPO 2022. Key outcomes include:

Wide media coverage: Press releases in multiple languages reached global news agencies and increased awareness of the event’s objectives.
High-profile interviews: Detour arranged interviews with respected news channels like Al Jazeera, providing valuable exposure to a broad audience.
Social media engagement: Live updates and highlights on social media platforms created buzz and generated interest in the event.
Increased attendance: The expo attracted over 100,000 visitors from various countries, including entrepreneurs, investors, and industrialists.
Successful promotion: The media and PR strategy effectively promoted the expo’s goals, attracting exhibitors from diverse industries.

Detour’s effective media and PR strategy significantly contributed to the success of MÜSİAD EXPO 2022. Through a combination of traditional and digital media channels, the event achieved high visibility and attracted a diverse audience.