T​he Investment Office – Türkiye

The Investment Office of the Presidency of the Republic of Türkiye assists and attracts investors to Turkey. They provide services and information for informed investment decisions, promote investments, and navigate regulations. They operate globally with local consultants, offering multilingual support. They lacked a digital presence in Arabic, missing out on attracting Arab investors and a significant opportunity.

The Investment Office of the Presidency of the Republic of Türkiye faced the challenge of attracting Arabic-speaking investors. Without a strong Arabic digital presence, they couldn't tap into this market and potential investors remained unaware of investment opportunities in Turkey.

The business needed a robust Arabic digital presence to engage with Arabic-speaking investors and provide relevant information.

Detour, a leading creative agency specializing in digital marketing, assisted the Investment Office of the Presidency of the Republic of Türkiye in establishing a strong Arabic digital presence. Detour's team managed the agency's online channels, created visual content, newsletters, and personalized content, effectively promoting Türkiye's investment opportunities to Arab investors. Detour's digital marketing services successfully established a robust Arabic online presence for the Investment Office of the Presidency of the Republic of Türkiye. This presence effectively promoted Turkey's investment opportunities to Arabic-speaking investors, expanding the agency's reach and encouraging more investments. Detour created and managed all Arabic social media channels, curated content, engaged with stakeholders, and provided regular newsletters with updates on investment climate. They also verified social media accounts for credibility, provided media coverage, and produced video content showcasing Turkey's investment potential.